Brad Carlson & Associates, Ltd.

Home
Contact Us
About Us

Annual Fund

Direct Mail

The success of an organization’s direct mail program is important not only for the funds that it raises, but also for helping to create the foundation of the successes of your other development programs. Obtaining new donors is always important as is keeping them and growing them into stronger sources of support.

The character of every donor base is unique. Different groups respond differently to different appeals. With direct mail experience beginning in 1988, Brad Carlson has expertise to custom-build a direct mail program that is right for your organization.

Telemarketing/Phonathon

It is more difficult to say “no” to a person requesting a gift by phone than it is to throw out a direct mail piece. Telemarketing response rates are typically better than that of direct mail. Therefore, it is important to have a good telemarketing program to further support your annual fund.

Planning, scripting, choice of individuals to make phone calls are all part of the process to make your telemarketing program successful. Having four years of telemarketing experience, Brad Carlson can provide the assistance you need for planning and implementation of a successful telemarketing program.

Internet Solicitation and Publicity

No annual fund program is complete without inclusion of plans for solicitation and publicity via e-mail and social media. Some people prefer and respond better to annual fund requests received in their e-mail rather than “snail mail.”

The case for giving can be strongly made on your website. But the best use of Facebook is not as obvious. Let Brad Carlson & Associates, Ltd. help you create an optimal plan.